Korea : CI symbolizing CERAGEMs fundamental spirit of “challenge,” “enthusiasm,” “love of customers

2011-05-16

CI symbolizing CERAGEMs fundamental spirit of "challenge," "enthusiasm," "love of customers" unveiled CERAGEM to be reborn as a global healthcare enterprise leaping forward

CERAGEM (chairman: Lee Hwan Sung), an enterprise specializing in healthcare, held the "CERAGEM group new CI (Corporate Identity) unveiling ceremony" at the main auditorium of its headquarters in Cheonan last May 13 with all its executives staff in attendance, declaring its second leap forward in the global healthcare industry.  The new CI of the CERAGEM group embodied "a gem creating new values," with the motif of GEM (jewel) derived from the CERAGEM mission with Red as the representative color applied. Through this CI, the future of a global healthcare group leaping forward based on CERAGEMs fundamental spirit of challenge, enthusiasm, love of customers is expressed symbolically. Following the new CI unveiling ceremony, CERAGEM proceeded with an extensive image integration campaign such as the overall replacement of the signboards of CERAGEM experience centers in 70 or more countries, together with the restructuring of the homepages of the company its affiliate companies. In the unveiling ceremony, Mr. Lee Hwan Sung, chairman of CERAGEM, noted that, in the new CI, the dream of the company members that is, to keep their promise to produce innovative products for customers leap forward through the development of new business is contained in the companys will to be reborn into the true Worlds Best Healthcare Partner. "CERAGEM will continuously grow into a competitive global healthcare group by leading the quality growth of the company enhancing its br value based on the spirit contained in the new CI," he vowed. The event kicked off with the new CI unveiling ceremony, followed by the badge awarding ceremony, goodwill hiking, CI lighting ceremony. The construction completion ceremony of the Cheonan factory for CERAGEM Medisys, one of its affiliates, was held as well. As a manufacturer specializing in medical instruments, CERAGEM Medisys was merged into one of CERAGEMs affiliates at the beginning of last year it is expected to play a pivotal role in the CERAGEM groups growth as a global healthcare group, having completed the construction of production facilities.